eBook

Writing and designing this eBook was one of the most significant marketing projects I worked on at Willow. It was the main driver for our top-of-the-funnel leads for several years. In the book, we describe a timeless framework for B2B organic social media. For this project, I worked with our marketing manager who helped to co-write this ebook. A physical copy of it was also used for an influencer campaign.

Role

Designer

Copywriter

Year

2020

eBook

Writing and designing this eBook was one of the most significant marketing projects I worked on at Willow. It was the main driver for our top-of-the-funnel leads for several years. In the book, we describe a timeless framework for B2B organic social media. For this project, I worked with our marketing manager who helped to co-write this ebook. A physical copy of it was also used for an influencer campaign.

Role

Designer

Copywriter

Year

2020

Inside the eBook

The book consists of 70 pages.

Explaining the framework and illustrating multiple examples.