Different views
Different use cases
To accommodate different needs and screen sizes we decided to create three views. There is a day, week and month view. Some users manage 20 social media accounts and like the compactness of the month view. Other users like to see what their content will actually look like and prefer the day view. Besides the different views, we also had to accommodate for all the media types: single image, multiple images, video, text and articles.
Adding Tasks
Effortless changing your mind
There are many stakeholders in a marketing team or business. Making a plan weeks in advance is a crucial part of the process. A bird's-eye view of what's coming down the content pipeline is a must-have for a productivity tool. Tasks are also a great way of reminding the one in charge to actually deliver.
Content calendars are very rhythmic. This means that we had to accommodate repetitive tasks. There are the yearly employee birthdays, monthly customer testimonials and weekly blog posts. At the same time, we had to keep it flexible. It’s not because you have something planned every Wednesday you shouldn't be able to quickly move it around. Timing is also important. Posting in the morning gets you 10% more traffic. That's why we suggest best times to post.
Reducing cognitive effort
A desire path
Some social media scheduling tools require 6 clicks to change the date on a post or 4 clicks to delete an item. And to be honest, we were one of those. From looking at Hotjar recordings on a weekly basis we quickly noticed the crazy paths users had to take to accomplish something simple. That’s when we introduced context menus and drag and drop.
